Packaging
Bravura Coffee Company
Packaging and Identity
Bravura Coffee Company is an exclusive high-end coffee roaster that specializes in short run coffee varieties. The target market consists of middle to high-income adults that enjoy the rarity of the different coffee flavors. The project consisted of creating an identity logo, six coffee bags illustrating different coffee varieties and a retail handle bag.
The round logo shape and curved stripes represent the global reach that Bravura coffees originate from. The red background embodies the richness of the coffee assortment. The coffee bags utilize the curved stripes from the logo to create a pattern that adds depth and texture. The coffee variety colors were selected from the national colors for which the coffee beans were harvested. The handle bag also utilized the same pattern to ensure consistency throughout the brand.
Each bag highlights background information on the growing location, taste and flavor, environmental efforts and a how-to section for creating the perfect cup of coffee. Included on the packaging is a QR code to provide mobile consumers quick and easy access to Bravura’s website.
Academic Project
PACCAR Genuine Parts
Packaging Design
The PACCAR Genuine brand was first adopted in Europe by PACCAR sister company DAF to support the proprietary engine and transmission that DAF had developed.'PACCAR North American operations relied on vendor parts to develop new trucks. In 2010 DAF engines, renamed PACCAR MX were introduced to the North American market installed in both Kenworth and Peterbilt trucks.
This development created demand for new brand standards and new packaging for PACCAR Genuine. Utilizing European brand positioning and packaging model in developing packaging for the North American market, elements were used to keep consistency between the two but developed wholly for the target market in North America.
