Promotional Marketing

+31 Architects - 
Promotional Campaign

+31 Architects is an up-and-coming leading edge architecture firm that focuses on the human experience while encapsulating the vision of their clients.  The intention of the promotional leave behind was to provide potential clients with an avenue to design and explore shapes. An additional aspect of the project was to create a new brand logo that envelops the firm’s ideals of simplistic sophistication and a their vision for the future.

The package included a 16-page pamphlet that introduces the potential client to the firm’s work.  It also contains Lego® building blocks to help create an interactive conversation between the architects and their future clients. The new brand logo was developed using a custom typeface that represents the company’s vision.

The design concept used a blue color palette that represents an open and fluid concept.  The layouts and visuals incorporated their current projects along with architectural design elements.